Hi everybody,
I'm glad to be the first to post here ! Ok, so i started to read the Coca-cola case writen by Maria Sicilia and Mariola Palazon and i think it is really interesting for the eBay Brand Community. What you guys think about it ? Just read the abstract if you want, it will give you an overview of the topic.
See you
Julien
It is very interesting to see the analysis of the brand community concept..from the analysis of the community in sociology terms into its modern projection using web 2.0 platforms.
ReplyDeleteA real marketing research tool, that is highly measurable and provides powerful insights for the ebay's marketeers.