Hey, it's me again!
I've found a really interesting analysis of the Ebay community and the strategies they are tackling in order to build a strong, succesfull brand community with its customers.
The approach they are using is creatively presented as the 10 Ebay Community Commendments and depict the behind strategies the company is succesfully using and the ROI of them among customer's involvement, activities as advocacy and evangelism.
eBay's 10 Community Commendments
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