Hello again!
I did some research on the metrics that companies use in their evaluation/ROI of the brand communities and it looks like the field is so developped that there are already specialized agencies who provide services to/for brand community owners only.
Although quantitative, internet monitor metrics ar euseful and can serve as academicians and practitioners seem to emphasize the value of relationship-based metrics.
Coming to think about it, the dea that every click is monitored and tracking is extremely easy, the development of soial media (brand communities included) starts to look actually like The Matrix:
“Unfortunately, no one can be told what The Matrix is. You have to see it for yourself.” Morpheus to NEO
Social media beomes social media when people are getting involve, when they see it, try it.
Do you think it can have a negative effect too due to the high monitoring of it?
Do we still have private identities or everything is in the web/company's webpage?
No comments:
Post a Comment